AI Narrative for the Last 30 Days
Here's a summary of your performance. Sales are trending up, driven by strong organic traffic. However, conversion rates have slightly dipped, suggesting potential friction in the checkout process.
Total Sales
$125,430
+5.2% vs last period
Total Sessions
88,920
+8.1% vs last period
Conversion Rate
2.8%
-0.3% vs last period
Average Order Value
$141.06
+1.5% vs last period
Sales Trend (Last 30 Days)
Sales Performance Deep Dive
This section allows for a detailed analysis of your sales data. Use the filters to explore trends over different time periods, identify your most valuable products, and understand which sales channels are performing best. The AI will provide contextual insights based on your selections.
Sales Over Time
AI Insight: Over the last 30 days, sales show a consistent upward trend with peaks on weekends.
Top 5 Products by Revenue
Sales by Channel
Traffic & Engagement Analysis
Explore where your visitors are coming from and how they interact with your site. This section breaks down traffic by source and key engagement metrics. Understanding these patterns is key to optimizing your marketing spend and improving on-site experience.
Traffic Sources (Last 30 Days)
Engagement Metrics
Bounce Rate
45.2%Slightly higher than the industry average of 40%. Focus on landing page optimization.
Avg. Session Duration
2m 45sHealthy engagement. Users are spending time exploring products.
Pages per Session
4.8Strong internal navigation and product discovery.
Customer Conversion Funnel
This visualization shows the path customers take from their first visit to making a purchase. The biggest opportunities for growth often lie in reducing the drop-off rate between these key steps. Hover over a step for AI insights on potential friction points.
Conversion Funnel (Last 30 Days)
AI-Powered Recommendations
Based on the latest data, here are prioritized actions to improve performance. These recommendations are designed to target the most impactful areas for growth. Click an action button to mark it as complete.
Optimize Checkout Flow
The drop-off rate from 'Checkout' to 'Purchase' is high (45%). Simplify the checkout form and offer guest checkout to reduce friction.
Promote "Ergo-Comfort Mouse"
This product has the highest revenue and a strong conversion rate. Feature it on the homepage and in an email campaign to maximize sales.
Launch Social Media Ad Campaign
Traffic from 'Social Media' has a high conversion rate but low volume. Invest in targeted ads on Instagram and Facebook to attract more high-intent buyers.
Improve Mobile Landing Page Speed
Mobile bounce rate is 15% higher than desktop. Compress images and defer non-critical scripts to improve load times for mobile users.