A distinct question
Each knob controls a different property: freshness, reasoning depth, confidence, governance, explainability, or action.
Orthogonal Intelligence
Intelligence is not a slider.
It is a coordinate system.
DataKnobs exposes independent controls for what intelligence knows, how deeply it reasons, how confidently it decides, and how safely it acts.
Independently adjustable
Trade-offs made visible
Outcomes governed
Governance rigor
Intelligence depth
Location
Company
Customer
Legal / Privacy
Two dimensions shown · the full system is multidimensional
The Concept
What makes a knob orthogonal?
Orthogonal dimensions can vary separately—like the x- and y-coordinates of a point. Changing one coordinate does not determine the other.
A separate setting
A system can be high on one dimension and low on another. Neither setting can stand in for the other.
The Orthogonal Knob Map
One intelligence system. Multiple independent controls.
DataKnobs replaces the idea of a single AI maturity setting with a multidimensional control plane. Each knob can be configured for the product, workflow, user, and risk context.
KNOB 01
Data breadth
Control how many sources, domains, entities, and records the intelligence covers.
KNOB 02
Data freshness
Set how frequently knowledge and signals must be refreshed for the decision at hand.
KNOB 03
Intelligence depth
Move from facts to signals, explanations, predictions, scenarios, and recommendations.
KNOB 04
Business specificity
Tune from general market knowledge to intelligence grounded in a company's context.
KNOB 05
Personalization
Adapt results to a customer, portfolio, policy, location, role, or business objective.
KNOB 06
Automation
Choose the operating mode—from analyst assistance to approved autonomous action.
KNOB 07
Confidence
Define the evidence threshold required to present, recommend, escalate, or act.
KNOB 08
Governance
Apply privacy, compliance, approval, lineage, audit, and explainability requirements.
Why One Score Fails
Different intelligence products need different coordinates.
Two products can appear equally “advanced” while requiring radically different data, confidence, personalization, and control settings. A composite score hides those differences.
| Intelligence product | Freshness | Personalization | Confidence | Governance | Operating mode |
|---|---|---|---|---|---|
| Location Intelligence | Periodic | Low–medium | Medium | Medium | Explore and compare |
| Company / Stock Intelligence | High | Portfolio-aware | Medium–high | Medium | Signal and recommend |
| Customer Intelligence | High | High | High | High | Assist and escalate |
| Legal / Privacy Intelligence | Change-driven | Company-specific | Very high | Maximum | Evidence and approval |
Illustrative configurations only. The actual setting for every knob depends on the data, decision, user, policy, and risk environment.
The DataKnobs Model
Build intelligence products—and give enterprises the controls to build their own.
The same orthogonal architecture supports two complementary sides of the DataKnobs business.
Configured intelligence from public and paid data
DataKnobs combines domain data, analytical logic, AI, and governance to create higher-level intelligence products.
- Location and destination intelligence
- Company, stock, and portfolio intelligence
- Legal, regulatory, and privacy intelligence
Configurable intelligence from enterprise data
Organizations use the same controls with their data, policies, workflows, risk thresholds, and business objectives.
- Customer and conversation intelligence
- Company policy and compliance intelligence
- Governed AI workflows and decision support
KONTROLS
Govern every dimension
Apply validation, policy, privacy, lineage, audit, and approval controls.
KNOBS
Tune for the outcome
Adjust the independent variables that shape quality, risk, cost, and value.
DataKnobs is a system of orthogonal controls for creating many kinds of governed intelligence.
Each knob independently adjusts a critical dimension—data, context, reasoning, confidence, governance, experimentation, and action—without forcing the entire system into a single maturity level.